Unlike android which sportingly permits apps to access call logs and messages, Apple is obdurate on safeguarding users’ data. Without access to call logs and messages third party DND apps are not feasible on IOS. Hence as of now, Apple cannot comply with the new rules led down by TRAI.
But in its full impulse, TRAI is set to end the days of pesky telemarketing calls. If Apple doesn’t come up with a solution, TRAI would be forced to ban the use of iPhones in the country.
With nearly 10 million users in India and 44% market share in the high-end category phones, this is something Tim Cook and Co cannot afford.