The film’s trailer has already become a fan-favourite, amassing 65 mn+ views across all platforms and the recently released song, Seeti Maar, is topping charts, having accumulated 49 mn+ views and counting.
The Rs 499/’Radhe Combo Offer’ will allow consumers to watch the Salman Khan starrer, Radhe: Your Most Wanted Bhai on ZEE5 with ZEEPlex, along with access to ZEE5 originals, movies, TV Shows, Live TV, ALTBalaji shows, Ad-free Catch-up TV, Zindagi TV shows, kids content, and much more for one year.
Further cementing ZEE5’s position as a multi-lingual storyteller for a Billion Indians, this power-packed package will also give consumers access to the new 50+ theatricals across diverse languages and 40+ Originals slated for the year.
The special value proposition goes a step further in strengthening ZEE5’s endeavour to be the country’s #EntertainmentWarrior allowing consumers to enjoy their favourite content from the comfort of their home.
Commenting on this, Manish Kalra, Chief Business Officer, ZEE5 India, said, “Salman Khan’s films are thorough family entertainers which appeal to audiences across demographics. Radhe: Your Most Wanted Bhai is one of the biggest releases of the year and we are proud to launch this on ZEE5 in a multi-format model. A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition of Rs. 499/-, to unify India and Bharat through our shared love for films.
‘‘We will bring 50+ more theatrical releases, and 40+ original shows throughout the year on ZEE5, and hence this is the most attractive value proposition for a user to buy the Radhe Combo offer and get ready for the biggest entertainment extravaganza of 2021 in OTT spaces. Together, this will allow us to cast a wider net into the country by tapping into newer audience segments and continue our core proposition of being the Multilingual Storyteller for a Billion Indians by democratizing access to purposeful entertaining content.”
Radhe: Your Most Wanted Bhai will be available on ZEE5 with ZEEPlex, theatres worldwide keeping the COVID protocols in mind, and across all leading DTH operators i.e., Dish, D2H, Tata Sky and Airtel Digital TV. (UNI)