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Is Your ‘Healthy’ Snack Really Healthy? FSSAI Flags 8 Popular Food Companies for Misleading Food Labels
The Food Safety and Standards Authority of India (FSSAI) has issued notices to eight food companies for allegedly using misleading brand names, product labels, and marketing claims that could create a false impression about the health benefits of their products.
The action has been taken under provisions of the Food Safety and Standards Act, 2006, as part of the regulator's efforts to ensure transparency in food labeling and consumer awareness.
The companies that received notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs.
The companies that received notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs.
According to FSSAI, several of these businesses have used terms such as “healthy,” “vegan,” or other promotional claims in ways that may mislead consumers about the nature, composition, or nutritional value of their products.
Emami Healthy & Tasty Under Scrutiny
Among the companies flagged, Emami Healthy & Tasty, the edible oils division of the Emami Group, has been questioned over its trade name. The regulator noted that the branding could potentially influence consumer perception and may not comply with existing labeling regulations.
Among the companies flagged, Emami Healthy & Tasty, the edible oils division of the Emami Group, has been questioned over its trade name. The regulator noted that the branding could potentially influence consumer perception and may not comply with existing labeling regulations.
Vegan Claims Questioned
Plan B, which promotes its products as plant-based and vegan, has also come under regulatory scrutiny. FSSAI stated that the company allegedly created the impression that its products were officially certified as vegan without obtaining the necessary endorsement approval under its food licence.
Plan B, which promotes its products as plant-based and vegan, has also come under regulatory scrutiny. FSSAI stated that the company allegedly created the impression that its products were officially certified as vegan without obtaining the necessary endorsement approval under its food licence.
‘Zero Maida’ Products Flagged
The Healthy Factory's products, including its "Zero Maida Whole Wheat Bread" and "Zero Maida Pizza Base," have been quesioned for allegedly making claims that may not accurately reflect the products' ingredients.
The Healthy Factory's products, including its "Zero Maida Whole Wheat Bread" and "Zero Maida Pizza Base," have been quesioned for allegedly making claims that may not accurately reflect the products' ingredients.
The regulator noted that despite containing wheat-based ingredients and other additives, the labeling could potentially mislead consumers regarding the composition of the products.
Neuherbs and Troovy Among Other Brands Named
Neuherbs and Troovy Among Other Brands Named
Neuherbs was flagged for marketing products under the "True Vitamin" brand name, which FSSAI said is not a recognized category under its regulations and could confuse consumers.
Snack food brand Troovy was also issued a notice over products marketed as "Healthy Mix Veggie Chips," "Healthy Ragi Chips," and "Healthy Moong Dal Chips." The regulator believes the use of the word "healthy" may be misleading given the complete ingredient profile of the products.
Snack food brand Troovy was also issued a notice over products marketed as "Healthy Mix Veggie Chips," "Healthy Ragi Chips," and "Healthy Moong Dal Chips." The regulator believes the use of the word "healthy" may be misleading given the complete ingredient profile of the products.
More Brands Face Regulatory Action
FSSAI also raised concerns over branding and promotional statements used by Healthy Master, Healthy Choice, and Health Aid. The regulator said terms and taglines suggesting superior health benefits may not comply with labeling and advertising norms.
FSSAI also raised concerns over branding and promotional statements used by Healthy Master, Healthy Choice, and Health Aid. The regulator said terms and taglines suggesting superior health benefits may not comply with labeling and advertising norms.
The latest action underscores FSSAI's increasing focus on curbing misleading food marketing practices and ensuring that consumers receive accurate information while making purchasing decisions.
