Mumbai: The Board of Control for Cricket in India (BCCI) on Monday invited bids for the team's kit sponsor and official merchandising partner rights through a tender process.
The move comes on the back of Nike's (current apparel sponsorship right holders) deal coming to an end in September this year. Nike had a four-year deal with the BCCI for 370 crore with a royalty of 30 crore.
Nike have had a long standing association with Indian cricket. They've designed and supplied kits for the men's, women's as well as the U-19 teams since they associated with BCCI in 2006. Under the Invitation to Tender (ITT), the winning bidder will be granted the right to be the kit sponsor and/ or the official merchandising partner and various other associated rights.
"The terms and conditions governing the submission and evaluation of bids including eligibility requirements and performance obligations are contained in the ITT which will be available From August 3, 2020 on receipt of payment of the Tender Fee of Rs One lakh. The ITT will remain for purchase till August 26, 2020," the BCCI said in a statement.
''The BCCI reserves the right at its discretion to cancel or amend the bidding process at any stage without providing any reason. Merely buying the ITT does not entitle the purchaser to bid, but to bid the purchaser must buy the ITT in the name of the person/entity desiring to bid,'' it added.(UNI)