Sourav Ganguly will be the brand ambassador of Zee Bangla Football League

Last Modified Friday, 26 April 2019 (16:59 IST)
Kolkata: ZEEL (Zee Entertainment Enterprises Limited), in  association with Indian Football Associatian (IFA) and premier clubs of  Bengal have launched the ZEE Bangla Football League(ZBFL) at a city  hotel introducing as the brand ambassador of the league.

 
Utpal  Kumar Ganguly, Secretary of IFA, addressing on the launch of the league  said, is delighted to partner this unique opportunity for Bengal's  top U19 footballers to showcase their talents, at what is set to be the  biggest carnival of Bangla football till date. Together with Zee, IFA is  setting the ideal platform to help these boys achieve their potential.
 
Mukund  Carae, COO: International and Head-Sports Business, ZEEL said, "We are  delighted to host the inaugural season of ZBFL. This will be Bengal's  annual football league, aimed at bringing together and nurturing  emerging footballers. With an increasing number of sports leagues in the  country, we at Zee are elated to offer regional fans an immersive and  engaging platform to consume the game and to be part of this talent  hunt."
 
Cairae also added after announcing Ganguly as Brand  Ambassador saying, "Sourav's immense popularity amongst our target  audience coupled with being a strategic thinker and a visionary leader,  makes him the perfect match for our league and resonates with our  league's proposition. He embodies all the values that our viewers need  to focus on, while prepping for their future."
 
Business Head  Bangla Cluster of ZEEL, Samrat Ghosh said, "Zee has been a pioneer and  been playing a big role in providing platforms to new talents. Taking  this legacy forward, this year, Zee Bangla and Zee Bangla Cinema, along  with our sports vertical, have taken the initiative to nurture U19  footballers and provide them the much-needed platform in the form of

Zee  Bangla Football League. This League aims to showcase new talents to  millions of fans and viewers across the globe via Zee Bangla Cinema  channel. We are happy that after Dadagiri, we are getting another chance  to associate with Sourav Ganguly for ZBFL."
The inter-district  event will be based on league knockout format over 4 weeks. The league  consisting 16 districts and 4 football clubs from West Bengal, will  bring to the limelight more than 360 new sporting talents from 26th May  to 23rd June. Thus, creating a regional platform and paving the path to  the national football circuit.
 
The upcoming season of ZBFL  promises to be action-packed, offering nail-biting football matches for  viewers across the state. Fans can catch the action of ZBFL Season 1 at  East Bengal and Mohun Bagan grounds, on the Zee Bangla Cinena channel  and digital platform Zee5 as the schedule will be announced in due  course.(UNI)