New Delhi:BharatPe, India's merchant payment network, announced the launch of its TV campaign starring 'Team BharatPe' with 11 Cricket stars.
The TVC series communicates the message 'Hum Hai Team BharatPe" Jo Desh Ke Har Dukandaar Ke Saath Hai Khade'.
The new age FinTech company has rolled out a TV campaign with 11 top cricket stars as its brand ambassadors. Team BharatPe includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.
Commenting on the new campaign, Suhail Sameer, group president, BharatPe, said, "Cricket is a great unifier and hence, for this year's campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business."(UNI)