New Delhi: Indian multinational group Balkrishna Industries Ltd (BKT Tires) on Monday announced that it will be sponsoring six IPL teams namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals in the upcoming 2020 season of the T-20 league.
This is not the first time that the company has entered into a sports partnership. BKT was also a sponsorship partner of KFC Big Bash League (BBL) based on an agreement with Cricket Australia.
It also had a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, UP Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season - eight out of twelve teams of the Pro Kabaddi League.
''Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country,'' Rajiv Poddar, Joint managing director of BKT, said.
''We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one's limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,'' he added.
BKT has been the official and exclusive tire manufacturer for Monster Jam, the thrilling American motor show, since 2014.
It has also been title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 in France. Further, the company has become official global partner of LaLiga, the top tier Spanish football division.(UNI)