Out of WC 2019, Yuvraj Singh launches a campaign to bless team India

Last Modified Saturday, 4 May 2019 (14:05 IST)
Kolkata: A global provider of innovative  money transfer services and a long-standing sponsor of the International  Cricket Council (ICC), has announced an innovative marketing campaign  that will help Indians across the world get closer to the "Men in Blue"  during the upcoming Cricket World Cup (CWC) 2019, using a special  microsite that will help fans of the Indian cricket team 'bless' the  team in preparation for cricket's biggest spectacle. 
The  campaign was launched yesterday by Yuvraj Singh, one of India's most  prolific all-rounders and the 2011 Man-of-the-Series. In  keeping with the traditional Indian culture where one seeks the  blessings of elders, the marketing campaign aims to connect with Indian  cricket fans across the globe with an engaging and off-line  activation, where they can 'bless' the Indian cricket team.

To  promote this campaign across the states of UP, Bihar, Punjab, Kerala,  Gujarat and Telangana, a team of promoters will be at agent  locations, equipped with tablets to help reach cricket lovers in market  squares to gather their wishes and blessings. The unique activation will  also give select MoneyGram customers who receive money an opportunity  to win double the amount they receive, up to a maximum US $500  equivalent, each week.
 
"Cricket touches many lives and it's  truly exciting to be a part of this sport and witnessing its potential  to inspire and transform lives firsthand," said Joann Chatfield,  MoneyGram's Chief Marketing Officer. "We are delighted to be able to  help bring millions across the world closer to their cricketing heroes.  Our association with the ICC has helped establish MoneyGram as a  preferred brand for South Asians around the world and with the Cricket  World Cup just round the corner, we wanted to do our best to help Team  India bring back the Cup," he said.  
 
MoneyGram  has been an active ICC sponsor, an association which saw them sponsor  all tournaments sanctioned by cricket's governing body and other  associated events. The association was renewed in 2016 with a commitment  to continue until the end of 2023. 
India, which has possibly  the largest base of cricket fans in the world, is also the world's  largest remittance receiving country with an inflow of $79 billion  annually, according to the World Bank.(UNI)