Sidharth goes on to explain, "In fact, on the day when I was shooting the drunk scene, there were guests who had come over to meet me on set. I wanted to be in my character and to get it right. I started behaving as if I was drunk – from my vanity van till the set, I walked in a particular way, and the guests started chatting among themselves about my drunken state and got worried for me. But later, I informed them that I was preparing for the scene and there's nothing to worry about."
Ever since the makers had announced season 3, the viewers were anxiously waiting for it. The viewers hugely appreciated the intense character posters and intriguing teaser and trailer. It is no wonder that it was trending at IMDB's Most Anticipated New Indian Movies and Shows. From 8.8 to 9.3 rating, the web show has witnessed an upward trend in its popularity and craze among the viewers post-launch.
The show has made a record of 100K+ searches in google trends in a day. Additionally, the hashtag #BrokenButBeautiful3 has the most number of posts for a show on Instagram.
The Broken But Beautiful franchise is a favourite with viewers because it takes them on a relatable journey of love, longing, and heartbreak. It is the love story of Agastya & Rumi. Agastya, an aspiring director, falls in love with Rumi Desai, his muse. Unfortunately, opposites attract. Both knew what they wanted, but not what they needed. Love came looking for them when they were chasing their obsessions. And their journey comes full circle when they both realize that it is too hard to fall out of love than to fall in it.
'Broken But Beautiful 3' is successfully streaming now on the ALTBalaji app.