Neem Karoli Baba’s Kainchi Dham: The Himalayan Ashram That Drew Steve Jobs to Virat Kohli

Published By: Mary Rose Baba

Updated: Thu, 3 Sep 2026 (16:33 IST)

Nestled in the picturesque hills of Uttarakhand, around 17 km from Nainital on the Bhowali-Almora road, Kainchi Dham is more than just a religious destination. Over the years, the Himalayan ashram has emerged as a spiritual centre that has attracted renowned thinkers, technology leaders, entrepreneurs, sportspersons and celebrities from across the world.

The ashram was founded by Neem Karoli Baba, one of the most revered saints of the 20th century, affectionately known among his followers as Maharaj Ji. His devotees regard him as an incarnation of Lord Hanuman.

But what makes this seemingly simple mountain ashram so compelling to some of the world's most successful people? Why have technology pioneers and sporting icons sought peace, clarity and spiritual guidance here?

1. Steve Jobs: A Journey That Helped Shape His Vision

In the 1970s, Steve Jobs was going through a difficult phase in his life and was searching for spiritual direction before embarking on the journey that would eventually lead to the creation of Apple.

Jobs travelled to India with his friend Dan Kottke to seek the blessings of Neem Karoli Baba. However, by the time he reached Kainchi Dham, the spiritual leader had already passed away in 1973.

Although Jobs never met Baba in person, his visit to the ashram is widely associated with his search for spiritual insight and a deeper sense of purpose. The experience is often cited as one of the influences that shaped his outlook, intuition and vision in the years that followed.

2. Mark Zuckerberg: The Advice That Took Him to Kainchi Dham

In 2015, during Prime Minister Narendra Modi's visit to Facebook's headquarters in the US, Mark Zuckerberg spoke publicly about his connection with Kainchi Dham.

Zuckerberg recalled that Facebook was going through a particularly difficult period in the mid-2000s and that the company was even facing the possibility of being sold. It was during this challenging phase that his mentor, Steve Jobs, suggested that he visit Kainchi Dham.

Zuckerberg subsequently travelled to India and spent time at the ashram. He later described the experience as giving him greater clarity at a crucial point in his life and the company's journey.

3. Virat Kohli and Anushka Sharma: Seeking Blessings During a Difficult Phase

Indian cricket star Virat Kohli and actor Anushka Sharma have also been associated with Neem Karoli Baba and Kainchi Dham.

In November 2022, when Kohli was going through a prolonged lean patch and facing a much-discussed century drought, he visited Kainchi Dham in Uttarakhand with Anushka Sharma and their daughter Vamika.

Kohli's return to form soon became another part of the shrine's popular lore. After the visit, he went on to score important international centuries and produce a series of memorable performances, leading many devotees to view the timing as spiritually significant.

4. Julia Roberts and Hollywood's Connection With Neem Karoli Baba

Oscar-winning Hollywood actor Julia Roberts has also spoken about the influence of Neem Karoli Baba on her spiritual journey. She became interested in Hinduism after encountering an image of the saint.

Musicians Jai Uttal and Krishna Das have also played an important role in taking devotional music inspired by Neem Karoli Baba to audiences around the world.

What Makes Kainchi Dham So Special?

Why does a modest Himalayan ashram continue to attract people who have already achieved extraordinary success and fame?

Simplicity

Neem Karoli Baba was known for his simple lifestyle. He did not promote elaborate rituals or grand displays of spirituality. His teachings centred on love, service, remembrance of God and truth.

One of the most widely associated teachings with him is the message: “Love everyone, serve everyone, remember God and tell the truth.”

Peace and Clarity

Away from the noise and pressures of modern life, the tranquil surroundings of Kainchi Dham offer visitors an opportunity for introspection. For people dealing with stress, uncertainty or major life decisions, the peaceful environment can provide a sense of calm and perspective.

Letting Go of Ego

For people accustomed to power, wealth and achievement, a visit to Kainchi Dham can also serve as a reminder that human success is not the only measure of life. The spiritual atmosphere encourages humility and reflection beyond material accomplishments.

Neem Karoli Baba never sought to establish a conventional religious sect, nor did he create a formal spiritual empire. His teachings largely revolved around love, compassion, service and devotion.

Although Neem Karoli Baba is no longer physically present, his legacy continues to draw visitors from India and around the world. For devotees and spiritual seekers, Kainchi Dham remains a place where they can pause, reflect and search for a deeper sense of purpose.